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A | 每逢周末，承德避暑山庄门前总有这样一道风景：街道办与居委会的工作人员身着“红马甲”，轮流值守在文明旅游志愿服务点，热情地为南来北往的游客答疑指路。

An aerial view of Ningbo Petrochemical Economic and Technological Development Zone in East China's Zhejiang Province on August 19, 2026 Photo: Courtesy of Hu Xuejun
As night falls along China's East China Sea coast, rows of sprawling industrial facilities glow brightly under the dark sky. At Sinopec Ningbo Zhenhai Refining and Chemical Co., Ltd. (NZRCC) in East China's Zhejiang Province, a network of oil pipelines, towering distillation towers and neatly arranged oil storage tanks forms a futuristic "steel forest" outlined by lights and shadows.
On Chinese social media, this striking tableau has been embraced by younger generations as the essence of "cyberpunk-style hardcore romance." Amateur photographers and influencers have compiled detailed guides to the best viewing spots, complete with walking routes, camera angles, and even the optimal time to capture the scene, the so-called "blue hour," the period just before sunset.
Dozens of kilometers away, Ningbo-Zhoushan Port presents another stunning industrial scene. At this super port, which has ranked first globally in cargo throughput for 17 consecutive years, massive cargo ships anchor on the blue sea, stacked colorful shipping containers stretch along the shore, and giant quay cranes line up neatly. The dynamic interplay of mechanical operation lights and natural mountain and sea scenery creates a harmonious industrial beauty.
For years, heavy chemical plants and port infrastructure were associated in the public mind with noise, pollution, and a kind of forbidding remoteness - places to be avoided. Today, however, these industrial sites have transcended their purely functional roles, emerging as vivid windows through which ordinary people can observe China's new quality productive forces, and as a new narrative of coexistence between industry, ecology, and tourism.
An aerial view of the industrial facilities of Sinopec Ningbo Zhenhai Refining and Chemical Co., Ltd. on August 19, 2026 Photo: Courtesy of Hu Xuejun

An aerial view of the industrial facilities of Sinopec Ningbo Zhenhai Refining and Chemical Co., Ltd. on August 19, 2026 Photo: Courtesy of Hu Xuejun
From avoidance to admiration
"In the past, when people thought of heavy chemicals, their first associations were pollution and safety risks - they instinctively wanted to stay away. Now, young people willingly come close, take photos, and share images of refinery towers at night. That makes us deeply proud," Zhang Da, deputy general manager of NZRCC, told the Global Times.
Zhang emphasized that the facility's newfound "cyberpunk appeal" is not a gimmick created by lighting. Tens of thousands of tourists have now visited the outer perimeter of the plant. "Visitors can intuitively experience fresh air, a tidy environment and steadily operating production equipment. These unalterable real feelings are the core reason why industrial scenery has become a new urban landmark," he said. Modern industry, once distant to the public, has become visible, tangible and approachable.
A similar shift in public perception is taking place at Ningbo-Zhoushan Port. Netizens have spontaneously explored popular hiking trails on the mountains near the port. From elevated viewpoints, visitors can watch intelligent unmanned cranes operating with precise accuracy, alongside giant wind turbines spinning in the wind. Heavy industrial facilities blend seamlessly with lush mountains and clear waters, creating a perfect balance of motion and tranquility.
Chen Jia, a local resident, often comes to the coastline to overlook the port in his spare time and brings friends, including foreign visitors, to experience the scenery. "The efficient unmanned terminals, magnificent giant ships and harbor, and refreshing mountain-sea views have broken the cold stereotype of traditional industry. This is a unique romance made in China," he said.
Foreign visitors take a group photo at Ningbo-Zhoushan Port. Photo: Courtesy of Ningbo-Zhoushan Port

Foreign visitors take a group photo at Ningbo-Zhoushan Port. Photo: Courtesy of Ningbo-Zhoushan PortFrom photo shooting to industrial understanding
What gives these industrial landscapes their staying power is not the rush of a thousand camera clicks, but their genuine industrial strength and the invitation they extend to the public: to look beyond the spectacle and start asking how it all works.
"Industrial sites can become scenic spots through long-term safety and environmental governance, as well as sophisticated modern industrial management," Zhang noted. "Young people's interest in industrial landscapes is a great starting point. More importantly, we attempt to turn this temporary online attention into long-term public recognition, letting real industrial sites serve as a window for the public to learn about modern industrial systems."
NZRCC first made this understanding tangible in an unexpected place: a 15,000-square-meter woodland at the heart of the complex, where egrets have made their home. When pipeline plans originally called for cutting through the area, the company rerouted them to protect the birds' habitat. During breeding seasons, all nearby construction is suspended.
Today, the "Egret Garden" is equipped with a 24-hour livestream that has attracted over 200 million views online.
Beyond ecological progress, the company strives to translate obscure industrial jargon into everyday language for the public.
Through open houses and social media outreach, the public has come to learn that this forest of steel towers has developed key materials for artificial lung technology, produced separator films for new-energy vehicle batteries, and turned waste cooking oil into sustainable aviation fuel that now powers commercial flights.
What began as a casual appreciation of a nighttime spectacle has gradually deepened into a genuine understanding that this once-distant industry underpins much of daily life, from transportation and housing to health care and the transition to cleaner energy, making China's new quality productive forces more tangible and understandable, Zhang said.
Ningbo-Zhoushan Port has likewise carved out a path toward meaningful public engagement. It has hosted a wide range of public exchanges and educational programs while carefully designing popular science exhibition halls and outdoor viewing sites to engage visitors.
"Since its founding, a port has always been about openness and connection," Zhuge Xurong, director of the Cultural News Center at Ningbo Zhoushan Port Company Limited, told the Global Times. That openness, he said, extends beyond shipping routes to the exchange of ideas and knowledge between the port and the public.
Such open industrial scenes have become common across Ningbo's industrial parks, with bilingual science popularization activities bringing modern factories closer to the public. Online content creators frequently visit these industrial bases, unveiling the mysteries of Chinese manufacturing to wider audiences.
The trend stretches nationwide: intelligent heavy trucks in Lingang new area of the Shanghai free trade zone, drone manufacturing bases in Shenzhen, rail-transport industrial parks in Chengdu. Meanwhile, older industrial sites are being transformed into cultural and creative parks, preserving their historical textures while injecting modern vitality.
From awe to intimacy, from distance to engagement - this distinctly Chinese brand of industrial romance is reaching more people, being better understood, and continuing to evolve.
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B | “请问去普宁寺怎么走？”“附近有推荐的美食吗？”游客的问题一个接一个，志愿者们成为“活地图”和“文化讲解员”，耐心为游客规划路线、指引停车场、介绍景点。正说着，来自天津的刘女士带着孩子匆匆跑来：“有创可贴吗？孩子不小心蹭破皮了。”志愿者立刻从药箱里取出碘伏和创可贴，一边消毒一边轻声安慰孩子。这样的场景让人心头一暖。人们常说，旅游是“眼睛的旅行”，其实更是“心灵的体验”。

C | 游客千里迢迢来到承德，奔着避暑山庄深厚的文化内涵、外八庙的庄严宏伟而来。可真正让人记住一座城市的，往往不只是风景本身，更是在旅途中感受到的那份温度。一个及时的指引、一杯解暑的水、一剂应急的药，这些看似微不足道的“小服务”，恰恰是城市文明最生动的注脚。正如一位游客所言：虽然都是小事，但出门在外心里踏实不少。更值得称道的是，这样的志愿服务并非孤例。据了解，该活动由双桥区区委社会工作部和区旅游和文化局牵头组织，在普宁寺、磬锤峰等热门景区，同样设有类似的志愿服务岗，实现了承德市重要文旅区域的全覆盖。截至7月底，全区已累计招募志愿者500余名，服务游客2万余名。数字背后，是一座城市对“好客”二字的郑重承诺。令人欣喜的是，这股文明之风还从服务点吹向了周边。受志愿服务点感染，周边商户也纷纷行动起来，或主动为游客提供便利，或自觉维护经营环境，形成了一股互帮互助的良好风气。山庄路一家餐馆老板告诉记者：“店里备了免费的饮用水，游客进来歇歇脚、问问路，我们都欢迎。”从“镇街主抓、区直部门协同”的工作体系，到商户自发参与、全民共建的生动局面，文明旅游已从政府主导的“独奏”变成了全社会参与的“合唱”。